Unrivalled engineering

Arrow Precision are a global manufacturer specialising in high-performance powertrain and race engine components, after their 50th anniversary Arrow Precision reached out to Nzime to review and redesign their website.

I was tasked with the responsibility of designing and developing their website, collaborating with our internal development team. As part of the process I took part in an initial ideation session with the wider team, gathering insights and ideas in to how to approach the project.

For the website I developed a component based library that allowed efficient and effective design and development of the site. This allowed us to develop several components that could be reused across the site to speed up development.

The primary focused when designing the website was to incorporate their brand identity throughout the components created, for this I partnered with our design director to ideate header layouts, copy sections and image masks. The end result was a tailored site that incorporated their brand identity, and was underpinned by a thoughtful user journey that aimed to educate, raising awareness for their offering, and leading potential customers to enquire with the team.