About
I'm a Digital Specialist experienced in designing, managing and improving digital platforms.
I bring together UX/UI design, content creation and platform management.
Overview
My background is made up of UX/UI design, content creation and platform management; Focused on producing data-driven solutions that effectively target audiences through strategic decision making.
Throughout my career I have worked at Leicester City Football Club, Public Health Collaboration, Nzime, Landor & Fitch, Elmwood and Studio Seventeen. In each role I have worked with developers, product managers, researchers and stakeholders.
Experience
Leicester City Football Club
UI Designer
Nov 2024 - Present
At Leicester City Football Club, I redesigned the home screen of our mobile app, increasing average click-rate by over 450%. I led the design and implementation of an improved onboarding flow, resulting in a 148% increase in new onboarded users, and redefined our matchday journey to boost dwell time. I also designed and implemented new membership features that significantly increased unique page views. This role strengthened my ability to manage platforms end-to-end; from identifying problems and designing solutions, to overseeing implementation within CMS systems.
Public Health Collaboration
Social Media Manager
Jun, 2024 - Nov 2024
For the Public Health Collaboration I designed, planned and managed content across digital platforms, including social media and our website. During this time I also unified styling across each initiatives social media content and lead the launch of the Star Jump Challenge, through the development of a WordPress website. Social media content design included static and video content. These efforts resulted in a 27% increase in followers across our social channels, a 1,145% increase in engagement and a 224% increase in click-through rates.
Nzime
Digital Designer
Nov 2021 - Nov 2023
At Nzime I managed full UX/UI project cycles, streamlined information architecture, created component libraries and used heat maps and user session data to inform user journeys.
Landor & Fitch
Intern
Jun 2021 - Aug 2021
As an Intern at Landor & Fitch I worked on brand guidelines for barclays, strategy for Aston Martin, assets for BP Pulse and a presentation used by Bernard Looney at the One Young World Summit.
Elmwood
Intern
Nov 2020 - Mar 2021
I joined Elmwood as an Intern where I worked on branding and strategy projects for GSK, Piri and LW Theatres.
Studio Seventeen
Graphic Designer
Feb 2019 - May 2020
At Studio Seventeen, I designed WordPress sites and managed content across client CMS platforms.
Leicester City Football Club
UI Designer
Nov 2024 - Present
At Leicester City Football Club, I redesigned the home screen of our mobile app, increasing average click-rate by over 450%. I led the design and implementation of an improved onboarding flow, resulting in a 148% increase in new onboarded users, and redefined our matchday journey to boost dwell time. I also designed and implemented new membership features that significantly increased unique page views. This role strengthened my ability to manage platforms end-to-end; from identifying problems and designing solutions, to overseeing implementation within CMS systems.
Public Health Collaboration
Social Media Manager
Jun, 2024 - Nov 2024
For the Public Health Collaboration I designed, planned and managed content across digital platforms, including social media and our website. During this time I also unified styling across each initiatives social media content and lead the launch of the Star Jump Challenge, through the development of a WordPress website. Social media content design included static and video content. These efforts resulted in a 27% increase in followers across our social channels, a 1,145% increase in engagement and a 224% increase in click-through rates.
Nzime
Digital Designer
Nov 2021 - Nov 2023
At Nzime I managed full UX/UI project cycles, streamlined information architecture, created component libraries and used heat maps and user session data to inform user journeys.
Landor & Fitch
Intern
Jun 2021 - Aug 2021
As an Intern at Landor & Fitch I worked on brand guidelines for barclays, strategy for Aston Martin, assets for BP Pulse and a presentation used by Bernard Looney at the One Young World Summit.
Elmwood
Intern
Nov 2020 - Mar 2021
I joined Elmwood as an Intern where I worked on branding and strategy projects for GSK, Piri and LW Theatres.
Studio Seventeen
Graphic Designer
Feb 2019 - May 2020
At Studio Seventeen, I designed WordPress sites and managed content across client CMS platforms.
Leicester City Football Club
UI Designer
Nov 2024 - Present
At Leicester City Football Club, I redesigned the home screen of our mobile app, increasing average click-rate by over 450%. I led the design and implementation of an improved onboarding flow, resulting in a 148% increase in new onboarded users, and redefined our matchday journey to boost dwell time. I also designed and implemented new membership features that significantly increased unique page views. This role strengthened my ability to manage platforms end-to-end; from identifying problems and designing solutions, to overseeing implementation within CMS systems.
Public Health Collaboration
Social Media Manager
Jun, 2024 - Nov 2024
For the Public Health Collaboration I designed, planned and managed content across digital platforms, including social media and our website. During this time I also unified styling across each initiatives social media content and lead the launch of the Star Jump Challenge, through the development of a WordPress website. Social media content design included static and video content. These efforts resulted in a 27% increase in followers across our social channels, a 1,145% increase in engagement and a 224% increase in click-through rates.
Nzime
Digital Designer
Nov 2021 - Nov 2023
At Nzime I managed full UX/UI project cycles, streamlined information architecture, created component libraries and used heat maps and user session data to inform user journeys.
Landor & Fitch
Intern
Jun 2021 - Aug 2021
As an Intern at Landor & Fitch I worked on brand guidelines for barclays, strategy for Aston Martin, assets for BP Pulse and a presentation used by Bernard Looney at the One Young World Summit.
Elmwood
Intern
Nov 2020 - Mar 2021
I joined Elmwood as an Intern where I worked on branding and strategy projects for GSK, Piri and LW Theatres.
Studio Seventeen
Graphic Designer
Feb 2019 - May 2020
At Studio Seventeen, I designed WordPress sites and managed content across client CMS platforms.
Hobbies
When I'm not designing, managing or improving digital platforms, you will find me with a camera in hand exploring the cities I travel too, playing games with friends from tabletop to digital or cooking a rich carbonara and hand making fresh Neapolitan and Detroit style pizza.
