Industry
Health and Social Care
Client
Public Health Collaboration
Uniting Initiatives to Reverse Type 2 Diabetes
Overview
Task
The Public Health Collaboration wanted to enhance their digital platforms, connecting with a wider audience and promoting each of their initiatives.
Outcome
I took time to craft a unified approach to content creation, building out a brand toolkit for each initiative that allowed for effective creation of image lead and video based content. Through this I increased our followers by 27.45% in three months, increased our reach by 1,127% and raised our engagement by 210%.
Working to Reverse Type 2 Diabetes
I was responsible for planning and designing content and managing our digital platforms at the Public Health Collaboration. I worked closely with initiative leaders to craft audience appropriate content to bring their ideas to life. Throughout the role I responded to messages and comments, connecting with our audience and relayed their needs to our internal board of directors. I also helped to campaign for The Star Jump Challenge, creating a landing page to promote the event which raised £5,145.
Key Details
Sustainable Lifestyle Changes
I learnt about sustainable lifestyle changes, including how importance the food we eat is and that we exercise on a regular basis. Through the conference I crafted content for the likes of Dr David Unwin, Dr Ben Bikman and Dr Anthony Chaffee.
Understanding our Audience
I met with users at The Lifestyle Club and Liberate, sitting in on sessions for each, this opened my eyes to the issues they face and troubles they have with type 2 diabetes.
Digital Platform Management
I consistently interacted with followers across a number of digital platforms, responding to comments and messages, providing information and signposting followers to relevant initiatives.
