Industry

Corporate Services

Client

3W Growth

At

Nzime

3W Growth: Enhancing Accessibility and User Engagement

Overview

Problem

3W Growth’s website was inaccessible, failing to meet Web Content Accessibility Guidelines (WCAG). This led to a high bounce rate, low user engagement, and unclear communication of their service offering. As a result, users lacked trust and weren’t converting into enquiries.

Solution

I updated the website to fully comply with WCAG standards, improving accessibility and reducing bounce rates. I also introduced a clear service overview and refined the contact page to guide users through an intuitive journey, increasing time on site and encouraging enquiries.

Main Project Image

Improving Accessibility, Clarity, and Conversion Through User-Centred Design

As the sole designer on this short-term contract, I was responsible for all aspects of UX, research, visual design, and information architecture. Starting with heuristic and competitive analysis, I identified key usability and accessibility gaps. From there, I scaled the site-map, introduced new content pages, and streamlined the user flow to better educate visitors and prompt enquiries.

Project Gallery Image for 50% width of the screen #1

Project Gallery Image for 50% width of the screen #1

Project Gallery Image for 50% width of the screen #2

Large Project Gallery Image #4

Large Project Gallery Image #1

Project Gallery Image for 50% width of the screen #1

Large Project Gallery Image #3

The image featured in the carousel #1

Conclusion

3W Growth was a quick turn around project. Accessibility improvements presented a technical challenge requiring careful consideration of design and compliance standards. Meanwhile, managing the full design process alone sharpened my abilities to manage end-to-end digital platform developments.