3W Growth / Designed at Nzime
I was the sole designer working on 3W Growth, aiming to increase time on site, in order to improve their enquiry rate. Initially, 3W Growth had an inaccessible website, failing Web Content Accessibility Guidelines. Through user research, I identified key issues, leading to accessibility amendments, lowering their bounce rate, and an introduction of their service offering, increasing time on site.
Problem
3W Growth had an inaccessible website, failing Website Content Accessibility Guidelines, leading to a high bounce rate and low user engagement.
Solution
Update their accessibility in line with Website Content Accessibility Guidelines. Integrate their service offering. Improve their contact page.
The client completed a discovery session, during this time they outlined a series of personas, providing an insight into each target audience along with their user needs and pain points.
I conducted a heuristic evaluation of the 3W Growth website during this time I went through each page to take note of clear usability issues or areas of improvement.
During the competitive analysis I looked into CJPI, growth idea and notion. I utilised a traffic light approach to analyse usability opportunities and improvement ideas.
With the original site-map lacking necessary pages to effectively onboard potential clients I added a services page to define the 3W Growth service offering, updated their testimonial page to highlight their family first approach and a news page so they could keep their client base updated with ongoing content.
The user flow was outlined with the user needs and goals in mind. Wanting to push the user through a flow that would educate them on the 3W Growth offering help prompt them to enquire.
Utilising the initial insight from each persona I intended to develop an experience that would help educate each user on the 3W Growth offering, I also wanted to provide a detailed outline of who 3W Growth are and increase the enquiry rate through a consistent use of CTAs and an improved contact us page.
This prototype allows you to navigate around the website and interact with a limited number of service pages, it outlines the intended user flow providing an interactive outline of the project.
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